7 min read

What does luxury living mean in 2020?

Jul 27, 2020
Svasa Homes

Vimaana Rooftop Infinity Pool

 

Gaining True Luxury Long Term

What does luxury mean to you today? Does a luxury brand come to mind? Maybe you’re thinking about something that is aspirational for you, and the feeling of exclusiveness it brings to you once you own it. Maybe you think of it as a great investment for the future. Does possessing this truly bring you the idyllic life it promises you? Or does that dream life become a reality because of your own feelings when you wear it? 

Investing in luxury doesn't always guarantee a successful and happy life. A happy life is created by your own drive to be the best version of yourself. Crores of rupees are spent every year by brands to convince us that investing in luxury will bring us the satisfying life we desire. Today the definition of luxury is changing, and studies show that even within the past decade there has been a massive shift from mass consumption of luxury back to selective buying. Buyers today are making more selective choices and are redefining their ideas of what value means to them. 

 

Currencies Beyond Monetary Value

There are so many examples of high-priced luxury investments that hold very little capability to provide the quality of life promised to its expectant consumer. We are living in a time where many are putting greater value on experiences, and the search for the simple authentic pleasures life can bring.

There is a famous saying that goes, ‘Being rich is having money, being wealthy is having time.’ “The definition of luxury for me has changed over time,” says Ravi Machani, the founder of Svasa Homes.

“The ability to spend time on things that one values or cherishes that is not for work, that's a luxury. It could be learning something that you love and has nothing to do with your work. Living in a space where you can find tranquility and that supports you in the life you want to lead is luxury too.”

 

Svasa Homes

Modal Apartment - Type B

 

Today, it’s a luxury to see your friends in person or go see a movie. The definition of luxury has changed drastically in the face of a global pandemic. The new luxuries of today will be about having space. The home office is now a necessity and is not considered a luxury anymore. People may be more inclined to invest in long-lasting items, things that save you time and provide ease of living. People will start valuing what resources they already have and stop chasing the unnecessary. Experiences and positive long-lasting effects become more valuable as time goes by.

The luxury market is now becoming much more aware of the value of going back to basics and giving back to the world to create a better one. The age of technology has made us look at what it means to be a global citizen more than ever before. It's extremely important today to think globally, behave globally, and be global citizens. We are extremely interconnected and there is no escape. So the true cost of a lot of things is now everybody's business.

We have known for a long time that materialism and mass consumerism in the luxury market is a thing of the past. These objects we fill our lives with aren’t making us happy, and are constantly failing to provide us with the idyllic lifestyle they always promise. “The whole approach should move towards designing for decades. We need conscious companies and conscious consumers that understand that it's just not all about money. You can have all the money in the world but if you have a planet that's drowning there is no place to enjoy this money.” says Ravi Machani.

What does true luxury living mean to you today? Could it be defined as something that makes you content with who you are and what you bring to the world? Could it mean living a lifestyle that enables you to reach your full potential? The quest to find the best way to live a life of fulfillment and joy has puzzled mankind forever. How can you be inspired every day to innovate and attain a life of high productivity?

The environment of Svasa Homes was designed to foster a community physically, socially, emotionally and intellectually to be global citizens. It is a community that is fulfilled, thriving, and believes in making an impact on the future.  

A plant shares its resources freely with the environment around it. It does so because it functions by the act of giving and receiving. People function very similarly, if you are in a space where you are nurtured, living a balanced life, and are learning, you will be fulfilled. If you are fulfilled and happy, you are more likely to give spontaneously and make a lasting impact on those around you.

A Luxury Home As Unique As Its Owner

Svasa Homes was designed to enable the lifestyle you need. It is a modern community with a stunning range of amenities that go beyond the norm to provide you the ease of living the life you’ve always envisioned. It’s more than an ultra-luxury apartment to live in, Svasa Homes was designed for your new lifestyle. It is a contemporary modern home combined with the values of our traditional heritage.

If you have a dream or a passion, you will do anything you can to reach your goals. What if you made it a priority to live a balanced life and found a home that could foster you to become a better version of yourself? What if we could live with like-minded people who are focused on fostering spaces like this for themselves and their families?

This could be an investment that’s worth more than you expected for your family and those around you in the long term. It is said you’re only truly as happy as the people around you, and the happiness of those around you can have a direct effect on you. Finding ways to live a balanced life is not only a personal choice, but it also affects your family and generations to come. It is a luxury that is truly priceless.

 

View from Svasa Homes

View From Svasa Homes

 

Svasa Homes is a residential community tucked away in the heart of the city with 15 acres of greenery surrounding it and shares a wall with the legendary Ramakrishna Ashram. Our ultra-luxury apartments in South Bangalore provide its residents with world-class luxury modern living in the epicenter of old Bangalore culture and history.

Craftsmen and artisans have worked tirelessly to provide you spaces that inspire you to create and innovate. Being surrounded by fine art and heritage pieces in private and public spaces encourages you to take the inspiration of artists and creative people from ancient times as well as modern luxury design.

Businessmen and entrepreneurs can have private moments in luxurious workspaces and network with a wide range of interesting individuals from the community. Families can come together to learn in the library filled with carefully curated books and research literature from top business schools like IMD, Switzerland.

Svasa Homes features a cleverly designed courtyard layout. The front portions of each tower is made for the community to network and enjoy time together and the rear parts of the towers are made up of private spaces to reflect and spend precious one-on-one time with your family and friends.  The rooftop overlooks the entire city and gives you the space to entertain your friends or have some alone time in the pool. 

Professional instructors and health experts are around to help you work on your physical strength with a variety of options such as yoga, meditation, and fitness. The leisure lounge will allow you to have time sharing stories and playing old games you’ve played in the past with your kids. Each flat comes with two stunning panoramic views. Every aspect of it was made to go beyond the normal conventions of luxury apartments in Bangalore.

This holistic way of living combined with the ease of modern accessibility will enable you to effortlessly pursue multiple currencies. Time, energy, the ability to make an impact, and social connections. These are some of the currencies you’ll earn on a daily basis. The Svasa lifestyle was designed to inspire you to attain accomplishment in every area of your life. 

 

Svasa Homes

Often times we place a lot of time and effort on one part of our life, not realizing that the aspects we've neglected can negatively affect every area of our life.

 

What Is True Luxury Living Worth To You?

Take the time to understand where you want to be and who are the people in your life that matter the most. What’s stopping you from living the lifestyle you want today? These decisions will not only affect you but the legacy you leave behind. These decisions you make today will last beyond your own lifetime. 

The future of luxury is changing drastically and the demand for authentic and curated experiences will continue to be an enduring and sought after product of the future. If one of your priorities in life is to make an impact on the world, why not live in a community where you can meet like-minded people? The people you surround yourself with will be the people who will encourage you to achieve your goals. Live among people who place value on sharing knowledge, sustainability, tradition, and longevity of life. Svasa Homes is the ideal place for those who desire a life of harmony and are determined to live a life where they can not only survive but thrive. 

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