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3 Principles Of Success Every Everlasting Business Follows

Posted by svasa_author1 on Apr 3, 2019 5:35:16 PM
With a rich heritage of 80 years in diverse business endeavours, Machani Group is one of the most revered family businesses in India. Steeped in the tradition of Technology, Engineering, and Design practised as sacred living truths, these three principles are deeply ingrained in every part of the group’s system. Inspired by how their ancestors ran ventures, Machani Group pays homage to their roots by implementing Technology, Engineering, and Design in whatever they do. Such is the importance given to these principles, the group ensures that these hallowed ideals touch every endeavour they undertake.

Every fundamental philosophy followed by the group today was inspired by Machani Somappa, industrialist, educationist, philanthropist and one of the first recipients of the Padma Shri award for his historic contributions to society. From the very beginning, Somappa was a visionary with a nous for enterprise. His innovative thinking helped him overcome adversity as well as find new avenues for expansion.


Steeped in the tradition of Technology, Engineering, and Design practised as sacred living truths, these three principles are deeply ingrained in every part of the group’s system

When Machani Somappa was president of the Yemmiganur Weavers’ Coop. Society, a great yarn scarcity hit the region. To battle this challenge, he formulated for the first time the idea of cooperative spinning mills which was a modern engineering marvel at the time. The mills came with dust control systems, humidification systems, and technologies never seen before in the industry. After the scarcity, Yemmiganur Coop. became the first to successfully develop a strain of irrigated cotton that could be produced throughout the country on a large scale. The Machani principles of technology, engineering and design thus played a crucial role in ensuring employment for many as well as establishing the significance of weavers throughout the nation.

Svasa Homes, the revolutionary real estate project in Basavanagudi by Machani Group, is a modern day manifestation of these principles. Svasa Homes enshrines cutting-edge technology, engineering, and design in every experience touchpoint. The buildings have been shaped using MIVAN formwork technology, a construction practice far more durable and with smoother finish compared to industry standards. Furthermore, Svasa Homes features a smartphone app to cater to residents’ needs with services ranging from concierge to security check-ins. Many more such examples of unique innovations in technology, engineering and design exist throughout Svasa Homes.

A brand’s success depends on their ability to stay relevant, a factor hugely influenced by thinking ahead and espousing time-tested philosophies born from the minds of visionaries. In the past, technology, engineering and design played pivotal roles in the fate of most brands, dictating their rise and fall. In this age, a fine line separates the new economy and the next new. And that line is again technology, engineering, and design. In other words, success is defined by those who embrace innovative and creative thinking and those who dream of greater futures.

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